Kyoto’s work for season 3 of Rogue Company backed by KPMG
The third season of Hi-Rez Studios’ Rogue Company series takes place in the Japanese cultural center of Kyoto, a collaboration between the city and the video game company backed by KPMG.
After being launched for the first time in the market at the end of 2020, the series Rogue Company of the American game publisher Hi-Rez Studios recently released its “Season 3 – The Kyoto Job”, with a strong local cultural focus. The one-of-a-kind collaboration between an overseas video game company and the Japanese local government was facilitated by the advisory wing of professional services company KPMG.
“This season – Kyoto’s work – has a lot more of a theme than a narrative this time around,” writes the Attack of the Fanboy news and game review website. “Everything is much more culturally inspired by Japan, considering the inclusion of the new map. The new Battle Pass is also live, with 50 new rewards such as Character Skins, Weapon Skins, Emotes, Rogue Bucks, Account Boosters, Profile Titles, and Profile Icons.
For the uninitiated, Rogue Company is an online multiplayer tactical shooter available on various platforms, which since its first installment in late 2020 has attracted some 20 million users from around the world – although to date they are are mainly concentrated in North America and Europe. . According to press documents, Hi-Rez has long been eyeing the Japanese games market, the third largest in the world.
Still, KPMG notes that while Japan may represent the third largest gaming market in the world behind China and the United States, which, further driven by the public health response to Covid-19, is now worth more than 2,000 billion yen (or more than US $ 20 billion according to some sources), the unique tastes of the country’s consumers and trade customs are generally obstacles for foreign companies looking to enter this market.
As such, and with the historic cultural capital of Japan suffering a sharp drop in tourism due to the global pandemic (according to Mastercard data, Kyoto was previously among the half-dozen most-visited destinations in the world), KPMG saw an opportunity that could mutually benefit both parties, and which proposed and helped guide the collaboration between Kyoto City and Hi-Rez.
In addition to improving Kyoto’s international appeal to tourists and both local market entry prospects and content produced by Hi-Rez, KPMG says that some of the proceeds from the game’s third season – which incorporates Kyoto-themed maps and artifacts – will serve to support the region’s United Nations Sustainable Development Goals, including helping to protect Kyoto’s nature, landscapes and culture.
According to its wiki fan page, “Rogue Company is a top secret syndicate of elite mercenaries from all over the world. For most of the world, the Elusive Mercenaries are a rumor at best. However, for those in the know, Rogue Company agents are indispensable in solving the world’s deadliest and most difficult problems. Rogue Company grapples with infamous people and organizations, including the infamous JACKAL. “