Santa Fe County app highlights tourism hotspots | Local News

Santa Fe County has launched a new electronic tourist guide that shows visitors – and locals – all there is to see, hear, taste and do.

The Santa Fe County Experience app for smartphones was launched earlier this year and aims to provide experience seekers with a comprehensive source of exciting destinations, cultural events, local history, outdoor adventures and more.

The app offers recommended routes based on users’ interests, which they can enter when setting it up. Natural treasures features a La Cieneguilla petroglyph site, former mining towns, a Civil War battlefield, and the Bandelier National Monument. Off the beaten track takes hikers and cyclists to Dale Ball Trails, Galisteo Basin Preserve and Diablo Canyon Recreation Area.

Other routes focus on breweries and distilleries, local restaurants, the High Road to Taos, Tsankawi-El Diablo Canyon, Turquoise Trail, and Pecos National Historical Park.

Each itinerary includes a map and local resource information, including hours of operation and a phone number.

Christopher Hyers, director of economic development for Santa Fe County, said the app grew out of an earlier project called Santa Fe County Trails, which focused solely on outdoor adventure.

The app was developed by Santa Fe-based Mindshare Labs and can be downloaded for free from the Apple App Store and Google Play. The current version is in English, but Hyers said a Spanish version is planned.

Hyers said the app will offer points to users through a buy local campaign. Points can be redeemed for Santa Fe County stencil merchandise including t-shirts, caps, and tote bags.

“We just want people to use it,” said Hyers, who added that the app also allows users to provide feedback. “Hopefully we can improve it.”

James C. Tibbs