Twenty3 Sport + Entertainment named to ensure fan engagement for FIBA ​​Women’s Basketball World Cup 2022

Following a tender, Twenty3 Sport + Entertainment has been appointed by the Local Organizing Committee of the FIBA ​​Women’s Basketball World Cup 2022 as the Event Activation Partner of the tournament , responsible for planning and executing all fan engagement and activation initiatives for FIBA’s flagship women’s event, which kicks off in Sydney. in September 2022.

Key elements of the tournament’s fan engagement program include a nationwide tour of activations ahead of the event at key metropolitan and regional venues across Australia, and the creation of a fan zone at Olympic Park in Sydney to provide an ‘off-court’ event experience for fans attending the FIBA ​​Women’s Basketball World Cup.

Michael Leeds, Managing Director of Twenty3 Sport + Entertainment, said: “We are delighted to partner with the FIBA ​​Women’s Basketball World Cup Local Organizing Committee to bring the world’s premier basketball tournament to life. female to new heights among Australian fans through highly engaging physical content and initiatives.

“This event continues the momentum and growth of women’s sport in Australia and indeed around the world. As the world continues to navigate the global pandemic, we believe the FIBA ​​Women’s Basketball World Cup 2022 in Sydney will be a welcome distraction from Covid and embraced not just by the Australian basketball community, but by all Australians who are renowned for their love of athletic competition.

Melissa King, Chief Executive of the FIBA ​​Women’s World Cup 2022 Local Organizing Committee, added: “Twenty3’s credentials in major international and domestic events hosted in Australia were impressive, as was their activation plan to the FIBA ​​Women’s World Cup 2022.

“Part of our mission is to create a bold and engaging World Cup and the Twenty3 proposal has given us scalable enablers to create an incredible experience tailored to the places we hope to visit across the country. also integrated marketing and promotional elements that will help raise awareness of the event and help us connect with the grassroots basketball community and more broadly with people who want to be part of this mega event.

“We will work in unison with the Twenty3 team to ensure we create an engaging and dynamic experience for local and international fans attending the FIBA ​​Women’s Basketball World Cup in Sydney in September.”

The FIBA ​​Women’s World Cup 2022 Local Organizing Committee and Twenty3 Sport + Entertainment have put together a National Calendar of Roadshow events. The first activation came over the weekend during the Sydney United Flames and Sydney Kings double-header at the Sydney Superdome in Sydney’s Olympic Park. The next activation will return to the same location on Sunday, February 6, before another action-packed Flames and Kings doubleheader.

The Roadshow will then move state-by-state to reach new audiences, before returning once again to Sydney Olympic Park for the main event.

The FIBA ​​Women’s Basketball World Cup will see 12 powerhouse basketball nations travel to Sydney, Australia to compete for the world title. Sydney Olympic Park will host 144 players, 12 teams and 38 matches over 10 days of action from 22n/a September – 1st October 2022.

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James C. Tibbs