U.S. and Egypt Partner to Boost Tourism and Increase Investment in Esna

The US government, through the US Agency for International Development (USAID), and the Department of Tourism and Antiquities have launched the Esna Tourism Promotion Campaign in Luxor Governorate. This campaign is part of the US Government’s $8.6 million investment that has restored historic landmarks and revitalized Esna’s tourism infrastructure, and will showcase Esna as a premier tourist destination to tour operators, investors, and tourism. public.

At the inauguration, USAID Mission Director Leslie Reed said, “The United States has contributed more than $100 million (1.57 billion EGP) to preserve dozens of heritage sites culture throughout Egypt. Last year we inaugurated the renovated Wakalet el-Geddawy in Esna; and today I am very happy to launch the Esna tourism promotion campaign. This campaign will put Esna back on the tourism map and engage the private sector to explore investment opportunities and partnerships.

In the coming months, the campaign will organize exhibitions, photography competitions and folklore events to highlight Esna’s attractions, its willingness to welcome expanded tourism and the opportunities for additional potential investment. USAID’s work in Esna revitalizes cultural tourism, creates jobs, and increases public and private investment, and is in partnership with the Ministry of Tourism and Antiquities, Ministry of International Cooperation, Luxor Governorate and local partners, including Takween Integrated Community Development.

Since 1978, the American people have invested more than $30 billion (471 billion EGP) to support Egypt’s economic development. To learn more about USAID’s work in Egypt, please visit https://www.usaid.gov/egyptand follow @USAIDEgypt on Facebook and Twitter.

Distributed by APO Group on behalf of the United States Embassy in Egypt.

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been verified or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

James C. Tibbs