Genshin Impact has proven to be the most discussed game of 2022 on Twitter so far. Although it may initially seem that viral hits like wordle and famous games like Ring of Elden we would talk about it more, Genshin ImpactThe popularity of should not be underestimated. HoYoverse’s (formerly miHoYo) free-to-play RPG has a large and dedicated fanbase, and the company frequently interacts with its fandom on social media in a variety of ways.
Since its launch in 2020, Genshin Impact has been a success. In reality, Genshin Impact earned $1 billion in less than six months after its release, and its profits and player count have steadily increased. Even with concurrent player drops between larger updates, fans are interacting with the game through fan art and cosplay, and HoYoverse encourages this by regularly hosting official fan art and cosplay contests.
As IGN recently revealed, Genshin Impact is the most talked about game on Twitter in 2022 so far. wordle is the second most popular, and the Japanese mobile game Ensemble Stars took third place. Looking at numbers two and three, it is perhaps easy to see why Genshin Impact is #1 – it has the viral hit status of wordle and accessibility to mobile games Stars Set. All three games encourage daily logins, which means they are always at the forefront of players’ minds.
Genshin Impact remains popular through constant updates
Another factor that explains Genshin ImpactThe continued popularity of 2022 lies in the regular updates the game receives. Version updates happen every six weeks and add new characters, events and story quests – and frequently new areas to explore too. For example, the most recent Genshin Impact The update added The Chasm, Kamisato Ayato as a playable character, new mechanics, weapons, artifacts, and more. Between these larger updates, there are also smaller ones that add content like events and world quests.
It’s these almost constant additions that keep players coming back, but it’s also why so many people are talking about it on Twitter. There’s almost always something new to do, whether it’s exploring a new area or unlocking teleport waypoints in a new region. Content outside of the main story – like the Serenitea Pot in Genshin Impact – also allows players to actively engage with the game, its creators, and other fans. Yet many other games also have regular updates and do not remain as popular as Genshin Impactand there are a few other factors that attribute this the most discussed game on Twitter in 2022.
Fan Art and Cosplay Contests Boost Genshin Impact’s Popularity
Another major reason Genshin Impact remains popular is due to how HoYoverse interacts with fans. Just as the game receives regular updates, the company regularly holds fan art and cosplay contests. Many games have fans who enjoy creating art around their favorite characters and moments, but few games hold official contests every few weeks. Genshin ImpactFan art contests represent a symbiotic relationship between HoYovers and fans. Artists can share their work with a wider audience through these contests, and HoYovere enjoys plenty of free promotions for Genshin Impact as fans share their work.
The same goes for cosplayers and the many Genshin Impact cosplay contests that are held. Video game cosplays regularly go viral on social media, and it’s not uncommon to find Genshin Impact cosplay getting thousands – if not hundreds of thousands – of likes on Twitter. The company usually requires special hashtags to be used as a requirement to enter cosplay and fan art contests, which again helps increase the game’s visibility on sites like Twitter. The frequency of these contests also means that fans often share their works online, increasing Genshin Impact even more.
Genshin Impact is easily accessible and free
Genshin Impact is also free, which has certainly helped broaden its appeal across the globe. There are no upfront fees or payout mechanisms to win. Instead, the game earns its money from Wishes, which allows players to obtain new weapons and characters. However, the game offers plenty of Primogems through exploration, completing quests, and increasing Adventure Rank – so it’s pretty easy to keep. Genshin Impact F2P and still having fun. While there are plenty of players who have bounced back from the game, there are just as many (if not more) who have tried Genshin Impact because it’s free and stuck with it.
Accessibility is another reason Genshin ImpactIt remained popular in 2022. The RPG is currently available on Android, iOS, PC, PS4, and PS5. A Nintendo Switch version of Genshin Impact was announced but has not received a development update for some time. Still, that means the game is widely available to the public. And because it has cross-play and cross-progression on most of its platforms, that means people can play it however they want and whenever they want. It’s much easier to play Genshin Impact that, for example, some of the other popular games on Twitter for 2022 – like Ring of Elden – because it’s free and available on a wide selection of platforms.
Genshin Impact remains popular as its quality remains high
Perhaps the main reason Genshin Impact is the most talked about game on Twitter in 2022 is that it’s good. It may seem like an oversimplification, but the high quality of the game is what made it so popular in the first place. A free and widely accessible game means nothing if it’s not good, and frequent updates don’t give up quality for quantity. The dedication to quality is evident not only in the gameplay, but also in the way HoYovese listens to its fans. A recent example of this is the Yae Miko nerf, which caused quite a bit of backlash, but was quickly changed. So far, HoYoverse has a great track record of fan tuning, whether it’s adding Geo buffs or birthday rewards that need to be better.
In the end, it’s all of these reasons that help keep Genshin Impact popular. Yet, because the game is good and retains its high quality, this is perhaps the main reason why it has retained its place in the cultural zeitgeist nearly two years since its launch. To someone from the outside, it may seem odd that Genshin Impact is the most popular game on Twitter for 2022 so far – but for most people who play it, that should come as no surprise at all.
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