Hyundai Motor Drives Global Art Patronage in Partnership with Korean Pavilion of the 59th La Biennale di Venezia

Hyundai Motor to support Korean pavilion at 59th Venice Biennale, prestigious international art exhibitions after a year-long delay due to pandemic

This year, the Korean pavilion will feature works by artist Yunchul Kim, who previously participated in the Hyundai x Elektra: METAMORPHOSIS in 2020

The Gyre exhibition is the latest example of the company’s ongoing patronage of arts and culture that provides unique experiences for people around the world

SEOUL/VENICE, April 22, 2022 –

Hyundai Motor Company returns to the 59th Venice Biennale (“Biennale di Venezia”), from April 23 to November 27, 2022, after a year’s delay, to support the Gyre exhibition at the Korea Pavilion at the Giardini di Castello in Venice, Italy.

As title sponsor of the Korean Pavilion at La Biennale di Venezia since 2015, Hyundai Motor reaffirmed its longstanding support for contemporary arts and culture with its fourth consecutive exhibition sponsorship, following shows in 2015, 2017 and 2019. .

The Venice Biennale, also known as the “Art World Olympics”, is one of the most prestigious international art exhibitions, with over 120 years of history, providing a global stage for the most renowned artists in the world. It also operates the National Pavilion, an independent exhibition space for each country.

This is the first Venice Biennale to open in three years due to the pandemic. Entitled “The Milk of Dreams” (“Il latte dei sogni”), this year’s biennale revolves around three themes: the representation of bodies and their metamorphoses, the relationship between individuals and technologies, and the connection between the bodies and the Earth.

The Korean Pavilion’s Gyre exhibition, commissioned by the Korea Council for the Arts and curated by Young-chul Lee, features a series of interconnected, large-scale installations by artist Yunchul Kim that will invite visitors into an alternate universe where objects, beings and nature coexist. The artist previously participated in the Hyundai x Elektra: METAMORPHOSIS exhibition held at Hyundai Motor Studio Seoul in 2020.

The exhibition will invite visitors on a journey into the world of materials under the main theme of ‘Gyre’ (defined as a spiral or vortex) centered around three main themes: ‘The Swollen Suns’, ‘The Path of Gods’ and ‘The Great Outdoors.’ His seven installations, including three new works, will work together like a breathing body, fueled by invisible matter to decentralize anthropocentric perceptions of reality.

“As a global company, one of the things we’ve missed the most during the pandemic is the joy of sharing cultural experiences, like this engaging and thought-provoking exhibit,” said Thomas Schemera, Global Chief Marketing Officer and Head of the customer experience. Division of Hyundai Motor Company. “Through this partnership and others like it, Hyundai Motor will continue to support creative experimentation with arts and technology to deliver unique experiences that help bring humanity together.”

Since 2015, Hyundai Motor has supported the Korean pavilion at the 56th, 57th, 58th and 59th Venice Biennales and the 20th and 21st Sydney Biennales. Alongside the exhibition, the Korean pavilion this year offers various public programs in hybrid formats (visit www.korean-pavilion.or.kr for more information).

Hyundai Motor’s commitment to supporting artistic initiatives and its global communities has led to long-term partnerships with global museums, such as the National Museum of Modern and Contemporary Art of Korea (MMCA), the Tate and the Museum of Art of Los Angeles County (LACMA), since 2013. The goal is to encourage new ways of thinking about art and the values ​​and connections it can create by supporting initiatives where artists, communities and institutions come together to deliver transformative experiences and advance humanity.


About Yunchul Kim

Yunchul Kim (b. 1970, South Korea) is an electronic music artist and composer whose practice focuses on the artistic potential and reality of matter through installation, drawing, writing and music . Informed by his transdisciplinary research combining philosophy, chemistry, physics, mathematics, cosmology, anthropology and mythology, he considers the complex entanglement of beings between the human, the non-human and things by examining the “world of materials”. He led the Mattereality research group at the Korea Institute for Advanced Study. He was a member of the art research project group Liquid Things at the Vienna University of Applied Arts and the art and science project team Fluid Skies. He is the winner of the Collide International Award 2016 at CERN and has been awarded by VIDA 15.0, Arts Electronica and Transmediale. In 2014, he founded Studio Locus Solus in Seoul. His recent presentations include Yokohama Triennale, Japan (2020); KUMU, Estonia (2020); National Taiwan Museum of Fine Arts, Taiwan (2020); iMAL, Belgium (2020); CECC, Spain (2019); and ZKM, Germany (2018).

About Hyundai Motor Art Projects
Hyundai Motor Company supports artistic initiatives driven by long-term partnerships with global museums – the National Museum of Modern and Contemporary Art of Korea (MMCA), the Tate and the Los Angeles County Museum of Art (LACMA) since 2013, as well as major partnerships for the Korean Pavilion during the 56th, 57th, 58th and 59th Venice Biennales and the 20th and 21st Sydney Biennales. New Hyundai Tate Research Center: Transnational encourages innovative ways of thinking about art and global art histories, and in partnership with global media group Bloomberg, Hyundai Motor Company connects international audiences with artists exploring the convergence of art and technology.

To visit http://artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab to learn more about these projects.

James C. Tibbs