Lauren Alaina offers free jeans to fans who attended CMA Fest – Billboard
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Fans who attended CMA Fest 2022 last weekend can receive a free pair of jeans, courtesy of Lauren Alaina. The country star has teamed up with womenswear brand Maurices to gift every festival-goer a pair of classic m jeans.
For a limited time only, CMA Fest attendees can present their festival ticket to receive a free pair of Maurice jeans at any of the brand’s 900 outlets in the United States and Canada between the 18th and 24th. June.
This year, the CMA Fest was held at Nissan Stadium in Nashville from June 9-11. Besides Alaina, the star-studded lineup included Carrie Underwood, Alan Jackson, Jason Aldean, Luke Combs, Keith Urban, Kane Brown, Kelsea Ballerini, Dirks Bentley, and Zac Brown Band.
To kick off the festival, Alaina and Maurices hosted the LeJEANdary VIP fan club event at Nashville’s popular music venue, The Listening Room, on Thursday, June 9. The denim-themed event featured a special performance by Alaina, as well as giveaways, exclusive moments with custom denim jacket designs from Maurices, photo shoots, while Alaina’s personal stylist, Amber Lehman surprised five lucky fans with makeovers.
From denim and knit tops to loungewear, underwear and accessories, Maurices offers versatile and affordable styles that can take you from day to night. Alaina signed on as the first-ever one-year celebrity brand ambassador for Mauritius earlier this year.
“Our collaboration with Lauren Alaina this year has quickly proven effective in increasing brand awareness and winning new customers, and we are delighted to reach a wider audience through our partnership with her by giving away a pair of jeans to every Nashville festival-goer this month,” Laura Sieger, Maurices chief marketing officer, said in a statement. “Our jeans are designed to inspire confidence, and at Maurices, we meet the fashion and functional needs of customers. with this staple item for every wardrobe.”
Maurices sponsored Alaina’s Top of the World tour, which she recently completed. The Become good at being yourself The author’s upcoming shows include performances at Jacksons Country Stomp 2022, Hodag Country Festival, Faster Horses Festival, TempleLive Wichita and TidalWave Music Festival.