NOW PLAYING TORONTO, A DIGITAL GATEWAY TO THE CULTURAL HEART OF TORONTO

From new releases to hidden gems, up-and-coming artists and festival favourites; a new way to discover artistic and cultural events through Toronto

TORONTO, April 5, 2022 /CNW/ – Today, Playing in Torontoa brand new free online platform as a single source for arts, culture and community events in Toronto, Ontario, officially launches. Developped by Destination Toronto and the Toronto Alliance for the Performing Artsas well as an advisory group of leaders in the main artistic disciplines of TorontoNow Playing Toronto captures the full scope and scale of the experiences on offer and is designed to be the best place to find everything happening in Toronto tonight, this weekend or in a month.

Now Playing Toronto logo (CNW Group/Destination Toronto)

A celebration of breadth and diversity, from new and upcoming events to the biggest shows and happenings, Now Playing Toronto offers a one-stop information portal for residents and visitors to engage in theatre, dance, to opera, comedy, live music, festivals, special events, public art, fashion, films, museums, workshops, literature, history, science, cultural experiences, and more.

Toronto is proud to be home to diverse cultural experiences and inspiring entertainment,” said Mayor John Tory. “Now Playing Toronto helps everyone, from parents with children to seasoned culture vultures, find something new to see and enjoy. I encourage everyone to get out, support the local arts community, and discover something new. something new.”

Before the pandemic in 2018, the Toronto Arts Foundation released a public arts survey that found 85% of Torontonians think our city has a great arts scene, with 65% saying it’s because the arts reflect diversity of the townspeople. Nearly 90% of respondents believe that the arts make Toronto a better place to live, with 71% saying it’s because the arts engage people with new ideas. For most Torontonians, the arts not only Toronto a more inclusive place (83%), they also make it a place of destination for visitors (73%).

Destination Torontothe destination marketing organization for Torontoin partnership with the Toronto Alliance for the Performing Arts (TAPA), has developed Playing in Toronto with the guidance and stewardship of an Arts and Culture Advisory Council to help cultural organizations and event producers re-engage and reach new audiences. The calendar of events is launched at a critical time as the cultural sector emerges from COVID-19.

“The Toronto the arts and culture community has been hit hard by measures to contain the spread of COVID-19,” said Jacoba Knaapen, Executive Director, Toronto Alliance for the Performing Arts. “As we look to rebuild, Now Playing Toronto will be crucial to from Toronto cultural recovery. With the largest and most significant selection of arts and culture offerings in one place, the platform will be a hub for all and help amplify the diverse experiences offered in our city. »

The most robust site to do everything in Toronto

Now Playing Toronto is the most diverse platform for cultural events spanning all categories. From contemporary dance to classical ballet, stand-up comedy to hit shows, poetry slams to food festivals and more, the platform is designed to help art and culture lovers discover new experiences. among the wide array of designers from across the city.

“Arts, entertainment and culture fuel the vibrancy of a city, reflecting the reach and scale of a destination and attracting talented artists, creators, visitors and businesses,” said Scott Beck, President and CEO of Destination Toronto. “As Torontonians renew their sense of adventure for experiences, we believe Now Playing Toronto will become the go-to calendar of things to do, fueling the city’s vitality and supporting the renaissance of the cultural sector.”

Now Playing Toronto lists dates, times, maps and direct links for purchasing tickets, all searchable by location, date, categories and themes, keywords, location and more. The category drop-down list includes an ACCESS option to search for modified performance that offers extended accessibility features. Site users can select their choice of cultural experience and be directed directly to the organization for ticket sales.

To help you find the most popular tickets in Toronto, weekly editorial digests will feature curated events and performances. In addition to event listings, social editorial content will provide in-depth insight into what’s happening and feature interviews with artists and creators. Starting with the Now Playing on Toronto Instagramsubscribers can learn more about some of the from Toronto the most promising artists.

Through the partnership with TAPA, Now Playing Toronto will offer a discounted ticket program making the arts accessible; hipTIX, offer $5 student tickets (ID required).

NowPlayingToronto.com is powered by the Toronto Events Database (TED), using technology that captures the most comprehensive and robust calendar of events, and extends information about things to do in Toronto to a wider audience through a network of event calendars. It provides a more streamlined process for event producers by reducing the time and effort required to keep show and event details up to date, ensuring a higher level of accuracy in event information.

Now Playing Toronto is free and easy to use for all cultural organizations

All cultural organizations are invited to list their events on the platform for free. Now Playing Toronto’s role is to develop and nurture new audiences for arts organizations and event producers of all sizes.

For more information and to discover the events of Torontovisit nowplayingtoronto.com.

About Now Playing Toronto:
NowPlayingToronto.com is your one-stop online source for arts, culture and community events from Toronto, Ontario. NowPlayingToronto.com is a free community resource provided by the Toronto Convention and Visitors Association.

About Destination Toronto:
from Toronto the visitor economy is a vital economic driver for the city, generating more than $10 billion in economic activity and supporting 70,000 jobs in 2019. Destination from Toronto mandate is to reflect the breadth and diversity of from Toronto people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Torontothe Hotel Association of Greater Toronto and the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries, Destination Toronto markets and promotes the city to international travellers, attracts and supports meetings and major events and supports local businesses to maximize visitor spending opportunities. .

About the Toronto Alliance of Performing Arts (TAPA)
TAPA is committed to advocacy on behalf of its members on many fronts and also offers a range of programs and services, including: the Dora Mavor Moore Awards, hipTIX (offering $5 tickets for students aged 14-29), citySPECIAL (offering free tickets to newcomers), TAPA Trade Series, Commercial Theater Development Fund, Travel Retreat Initiatives Program – TRIP. For more information, visit www.tapa.ca.

Play Toronto now on social media:
Instagram: @NowPlayingToronto
TikTok: @NowPlayingToronto
Facebook: facebook.com/NowPlayingTO
Twitter: @NowPlayingTO

SOURCEDestination Toronto

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James C. Tibbs