Paramount and Twitter extend partnership to Australia

Hannah Wernecke via Unsplash.

Paramount and Twitter today announced a local extension of their multi-year global agreement to Australia and New Zealand.

The partnership provides premium digital content around Paramount ANZ’s biggest live events, shows and franchises from the company’s portfolio of Australian brands, including Network 10, Paramount+, MTV and Nickelodeon.

Tentpole programs and key sporting events will be eligible for Twitter marketing support and brand sponsorship sales rights through Twitter’s Amplify program, which combines Paramount’s premium video with Twitter’s paid reach and targeting.

Paramount ANZ will also leverage a wide range of Twitter marketing features, ranging from live video and real-time highlights to Twitter Moments.

Paramount ANZ’s partnership with Twitter allows customers to join the conversation and engage directly with young Paramount ANZ fans as they discuss key cultural moments including live events, entertainment, news and sport .

Rod Prosser, Paramount ANZ Sales Director, said: “We are delighted to extend Paramount and Twitter’s global agreement with our premium Australian content and fan base.

“The full scale of our Australian brands, including Network 10, Paramount+, MTV and Nickelodeon, as well as Twitter, amplifies the reach of our valued partnership.

“We are now able to give our Australian customers access to innovative digital content experiences and culture-defining moments through the best of Paramount ANZ live events, entertainment, news and sports. .

“Our premium content attracts unparalleled engagement and conversation, consistently trending on Twitter and demonstrating that fandom and engagement is amplified across all platforms.”

Angus Keene, Twitter’s General Manager for Australia and New Zealand, said: “We are delighted to be partnering with Paramount Australia and New Zealand.

“For binge watchers, sports fans and reality TV fans, Twitter is the second screen for TV conversations. Last year alone, we saw a 127% increase in conversations on Tweeter around the A League.

“People turn to Twitter to complement their TV experience, whether it’s getting ready for the next football game or watching previews before the next episode airs. It really all happens on Twitter.

The partnership currently covers all global markets in which Twitter and Paramount operate.

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James C. Tibbs