NEW YORK–(BUSINESS WIRE)–Famous international art pioneer Andy Valmorbida, dubbed “King of Pop-Up” for his 45 pop-up art exhibitions in 12 countries, recently announced the launch of River-Labs, a marketplace revolutionary Web3 digital offering unique handcrafted products. generative digital art from established and emerging artists. The first proposed by Valmorbida and curator Jordan Watts is Keo-Xmen, available for the month of November. A new artist will be proposed each month. The following two months will feature fellow industry icons Vahid Sharifian (December) and Nunca (January).
Along with the deployment of artists, River Labs announced the launch of river-labs.io through which its Global Currency Pass and FoundersCard will be made available. Fans and collectors can register now for news, alerts and early access. With passes, members get access to exclusive heavyweight artist drops, the ability to own 1:1 digital and physical generative art, and members-only parties and events. FoundersCard owners will also have access to the River-Labs physical club in Brooklyn with exclusive amenities.
Prominent graffiti artist/street artist from Brooklyn Blake Lethem, or Keo-Xmen, began his career in 1979 and became one of New York’s most prominent street artists of the 1980s along with Futura, Hambleton, Haring and Basquiat, and is credited with being a major influence on Kaws and the Modern. daytime graffiti movement as a whole. As a forerunner of the street art movement that represented Retna, Futura and copyright owner of Richard Hambleton, Valmorbida recognized the impact of Keo-Xmen and the other artists made available on River-Labs.
Vahid Sharifian‘s work, laden with surrealism and sexuality, has been exhibited around the world and in institutions such as the Chelsea Art Museum, the Institute of Contemporary Arts, the Gwangju National Museum and the Den Frie Center of Contemporary Art in Denmark. . In 2015, his work was featured in the Iranian pavilion at the 56th Venice Biennale.
From Sao Paulo, Brazil, Francisco Rodrigues da Silva or ‘Nunca’ is one of the world’s most acclaimed international street artists and the youngest artist to be exhibited at a major show at the Tate Modern in London.
“River-Labs marries culture and utility in the art world”, Valmorbida commented. “It empowers the creative community and offers emerging and established contemporary artists a compelling opportunity to seamlessly enter an emerging market, acting as an incubator and hosting their assets on the blockchain while enabling collectors who otherwise could not afford the original fine art to enjoy their own unique generative piece of art. The option to own River-Labs artists’ generative physical artworks on canvas is an industry first, as is the opportunity for collectors and artists to interact in physical spaces like our Brooklyn. We also decided to accept credit cards in addition to cryptocurrency to make art accessible to everyone.
Unlike any offering currently available in the Web3 space, River-Labs will manage and provide established and emerging artists with a platform that creates a long-term digital presence, while preserving their legacy and value in the physical art worlds. and digital. River-Labs offers automated royalty allocations to artists and allows art owners to lease display rights in metaverse and virtual reality platforms.
Additionally, Valmorbida is committed to establishing a non-profit organization River-Labs to provide arts education scholarships and opportunities for emerging artists, in line with its many philanthropic efforts.
About River Labs:
River-Labs is a digital marketplace housing art history and curating cultural programs for collective ecospheres grounded in contemporary and urban art. River-Labs will manage and provide established and emerging artists with a platform that increases their relevance and establishes a long-term digital presence, preserving their legacy in the physical and digital art worlds. River-labs.io.
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