ROUND ROOM LIVE, PRODUCER AND PROMOTER OF EXCITING GLOBAL EVENTS, PARTNER OF THE AWARD-WINNING DIGITAL EXPERIENCE STUDIO ARRAY OF STARS
The partnership will allow Round Room Live and its iconic properties to continue to be a leader in physical and virtual spaces.
TORONTO, March 16, 2022 /CNW/ – Round Room Live, the world’s leading experts in live cultural events like Tupac Shakur. Wake me up when I’m freeand Array of Stars, a Cannes Lion-winning digital experience studio with clients including Maple Leaf Sports & Entertainment, have entered into a strategic relationship to map, develop and design platforms for the future of live experiences across multiple channels .
The strategic approach is designed to ensure that Round Room Live remains a future leader in the development, design and execution of story-driven events in the physical and virtual space. This includes a focus on Web 3.0, new forms of commerce like cryptocurrency, collectability like NFTs, and presence like the metaverse.
“I would say a confluence of things has made now a good time to really start digging into the nature of events and expanding access,” said the founder and co-chair of Round Room. Stephane Shaw. “Covid has certainly been a learning curve; however, the availability of technologies, the thinking and the ability to transform what we do on a much larger scale and in a way that invites more people to take advantage of what we do, no matter where they are, is the main driver.Our experience with Array of Stars has proven that there are like-minded thinkers who are committed to achieving the same transformational goal as we are.
Array of Stars is also optimistic about the opportunity to work with Round Room Live and its mandate to radically reinvent live experiences. “The partnership comes as brands around the world seek to claim their space in an evolving decentralized landscape while embracing ever-changing live experiences. Round Room Live is simply the best at what they do, and the Now is a great time as brands and our customers seek to get ahead of the curve and rethink what ‘forward-thinking’ really means, says Array of Stars President mike kasprow. “Round Room Live has an unparalleled understanding of their business and their IP technology. I know that my business partners Cole S., Ben Clark and Alistair Leyland share my enthusiasm for working with them. Our collaboration will create a transformative force in the industry, and we are honored to have the opportunity to partner with Stephane Shaw, jonathan linden and their amazing team.”
With a slate of new shows to come, timing was of paramount importance. “What we do, we do very well,” Shaw added. “Going bigger with the right team is more than exciting.”
About Round Room Live, an Entertainment One company:
About Round Room Live, an eOne company:
Round Room Live is a live entertainment producer and promoter, specializing in transforming new and iconic intellectual property into captivating and exciting live events. Round Room creates unique live experiences tailored to the distinct character of each property and produces the highest quality productions for audiences around the world.
Their current roster of touring theatrical shows include: Baby Shark Live!, Blippi the musical, Peppa Pig liveand PJ Masks Live! save the day. Round Room’s Immersive and Entertainment Experiences division is currently on tour: Jurassic World: The Exhibition, Mandela: the official exhibition and Tupac Shakur. Wake me up when I’m freewhich opened in Los Angeles in January 2022. In February 2018, Entertainment One (eOne) has acquired a majority position in Round Room Live. eOne is now a division of Hasbro.
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About Array of Stars: Array of Stars is a specialized digital innovation studio present in Toronto, Canada and Los Angeles, which works directly with brands, agencies and public artists to deliver magical digital experiences online, in person or through screens ranging from augmented reality to physical installations with their gesture platform RADIA. Brands like Infiniti, Spin Master, Rogers Communications, NIKE, Maple Leaf Sports and Entertainment, and agencies like TAXI (with whom Array of Stars shared a Cannes Lion for The Unignorable Tower), Broken Heart Love Affair, and Wasserman, are among partners who trusted Array of Stars to translate their vision and make it “reality”.
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For further information: Media contact: Rachael Collier, RCPR, [email protected]416-995-1432