Truly Hard Seltzer opens its first Hard Seltzer taproom, Truly LA, in downtown Los Angeles

True fans are passionate about exploration and discovery, and as a pioneer in innovation, Truly LA will deliver what no one else in the category has done before. The 8,000 square foot indoor/outdoor dining area will bring Truly to life in a new and vibrant way. Whether it’s sampling exclusive new flavors from one of ten taps, indulging in the globally inspired gourmet menu, or discovering new cocktail-inspired seltzers that push the traditional limits of seltzer , visitors from all walks of life can experience all that Truly Hard Seltzer has to offer.

“Innovation and exploration are at the heart of our mission at Truly LA,” said COO Bradford–Fullerton. “We’re offering something entirely new to our drinkers while creating a dynamic and totally immersive place to attract new fans and culture seekers.”

Located in the heart of Downtown Los Angeles’ Arts District, Truly LA is a cultural center with commissioned murals by local artists adorning the exterior and a regular schedule of entertainment in the space. Art and creativity will thrive on the Truly LA Stage, which will offer intimate shows in partnership with Live Nation. To provide visitors with continuous cultural entertainment, some performances will be broadcast live from the Drinking Room to drinkers around the world.

After nearly a year of working with the Bergmeyer Design Collaboration, Truly LA was “deliberately designed to galvanize the bonds between brand and consumer while establishing the foundation for an authentic hard seltzer experience,” said Brian Perlow, Principal of Bergmeyer. “Truly LA blurs the lines between the arts district’s harsh landscape and a lush outdoor garden before transitioning into a bright, inventive pavilion. This is where Truly Hard Seltzer stars in the show, tapping into the neighborhood’s creative culture and engaging true drinkers in an experience that emphasizes fresh flavored adventure and discovery.”

Truly LA is the twelfth of the Boston Beer Company’s home locations, joining the Sam Adams Taproom in Boston; the historic Sam Adams Brewery and Taproom in the Jamaica plain neighborhood Boston; the Sam Adams bar in Cincinnati; four sites from Dogfish Head to Delaware and one in Miami; the Angry Orchard Innovation cider house in Walden, NY; the Angel City brewery in Los Angeles; and the Coney Island Brewery in New York City.

Truly LA is located at 218 Traction Ave in Downtown Los Angeles, next to the Angel City Brewery. For more information visit: www.trulyhardseltzer.com.

About Truly Hard Seltzer
Since its inception in 2016, Truly has been the most innovative brand in the category, breaking the boundaries of what consumers expect from hard seltzer. Truly believes no one is just a flavor, which is why its hard seltzer is available in 31 flavors in total: 12 delicious original flavors, plus five flavors of Truly Lemonade, four flavors of Truly Iced Tea, four flavors of Truly Punch , two flavors of Truly Extra and four flavors of Truly Margarita. Truly perfect for any occasion, from days at the beach to backyard barbecues and beyond. Additionally, Truly has now entered the spirits category with Truly Flavored Vodka, a premium vodka available in three flavors inspired by its fan-favorite hard seltzer styles. To learn more about Truly, visit www.trulyhardseltzer.com.

About Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began brewing Samuel Adams beer in 1984. The Samuel Adams brand is currently recognized as one of America’s largest and most respected craft beer brands. Our brand portfolio also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery, as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, visit www.bostonbeer.com.

SOURCE Really Hard Seltzer

James C. Tibbs