Uganda: Coca-Cola excites western Uganda with new Ades Nutri-Bushera

Coca-Cola Beverages Africa in Uganda recently thrilled residents of western Uganda with Ades Nutri-Bushera’s first-ever fun visit to connect with customers in western Uganda.

The week-long tour saw the company partnering with tourism operators, cultural groups and local residents to introduce Ades Nutri-Bushera and educate consumers on its health benefits and great taste.

Ades is the global herbal drink brand for The Coca-Cola Company that stands for delicious nutrition all day long. Ades Nutri-bushera is produced and packaged to match the specific taste and quality preferred by the Ugandan consumer. It is a tasty modification of the traditional drink made in Ugandan households and traditionally consumed at social gatherings such as weddings, infant baptism ceremonies and traditional gatherings.

During the tour, Coca-Cola representatives interacted with market vendors and farmers in Fort Portal, Mbarara, Mubende, Kabale, Hoima and Kamwenge. Other activities included a welcome presentation by Empaako Yange and a cultural dance group at Fort Portal, a Bonfire cultural experience hosted by the Bakiga Nation in Kabale, and a tour of the Batwa community. Amabere Ga Nyina Mwiru, Crater Lakes and Kibaale National Park are some of the sights visited.

According to Anita Faith Natuha, regional sales marketing representative, Coca-Cola Beverages Africa in Uganda (CCBA) said; Ades Nutri-Bushera is not only a milestone for Coca-Cola Beverages Africa in Uganda, but also for millet producers across Uganda and other supply chain partners.

“Ades Nutri-Bushera is the perfect proof of our customer obsession. We listened to our customers, our consumers and our community and developed a drink that YOU wanted – designed to meet your tastes and preferences,” she said .

“And now we offer you a journey to experience Uganda, our common cultures and our sense of community – an expression of what Ades is. We started by driving through western Uganda, including the sub-regions of Tooro, Ankole and Kurezi – exploring and creating the opportunity for our customers to try Ades Nutri-Bushera and share it with their friends and family in a fanatic and engaging way, ”she said added.

Ades Nutri – Bushera is a reaffirmation of Coca-Cola’s customer focus. The product was created to meet the tastes and preferences of Ugandan consumers and packaged to meet the highest health and quality standards. Other products that have already been unveiled in line with the BUBU agenda include Minute Maid Fruity Boost Mango and Climb Up Milk whose ingredients and packaging are also sourced in Uganda.

James C. Tibbs