SaaS, AI and Big Data skills combined to unlock event intelligence

HONG KONG, May 17, 2022 /PRNewswire/ — Online event service provider VOOTPRINT LIMITED (“VOOTPRINT”) proudly launches VOOTPRINT TECHNOLOGY SUITE to help the global B2B event industry accelerate digitalization. Consisting of SaaS Virtual Event Builder, “Expo GENie” data analytics console and GlobalExpo-Net (GEN) B2B event portal, each VOOTPRINT solution meets different needs and solves various pain points in the digital transformation of B2B events. VOOTPRINT TECHNOLOGY SUITE is the complete package that unlocks comprehensive event intelligence like never before.

With the increasing popularity of virtual events and the rapid growth of the metaverse, hybrid exhibition (virtuality + reality) is now a new normal – a view supported by 73% of global exhibition industry players surveyed in a recent study on the outlook for MICE by the World Association of Exhibition Industry. The pioneering VOOTPRINT technology suite adopts a BUILD-HOST-ANALYSIS (BHA) model, combining the skills of SaaS Virtual Event Builder (BUILD), GlobalExpo-Net (HOST) and “Expo GENie” (ANALYSIS) in a customizable solution. VOOTPRINT TECHNOLOGY SUITE truly meets the individual needs of virtual event organizers, solving stakeholder issues such as inexperience in creating online events, lack of technical and internal support, incompetence in integration and data analysis. The BHA ecosystem helps event organizers design sustainable, data-driven event strategies and solutions to bring digital transformation to life.

Powered by a proprietary SaaS solution, VOOTPRINT TECHNOLOGY SUITE is a one-of-a-kind virtual event creator with unparalleled flexibility. Organizers can customize their events from a dozen features and exhibit modules. Powered by artificial intelligence, the Business Matching feature does not require any additional technical knowledge to set up. In just 10 minutes, you can effortlessly create a virtual event that supports 3D scenes and connects to the metaverse! Compatible with the majority of live streaming and online conferencing solutions, the highly adaptive VOOTPRINT TECHNOLOGY SUITE also supports gaming and reward features to enhance user interaction and engagement. Through “Expo GENie”, event organizers will be able to access big data from their B2B events and receive real-time automated data analytics to make better decisions and optimize the event experience. Based on individual user profile, event interests and preferences, event attendees can receive regular B2B industry updates and personalized suggestions from the information portal on the GlobalExpo-Net event.

dr. Jacky TingChief Digital Officer of VOOTPRINT, said, “We are integrating Big Data, Al and SaaS into VOOTPRINT TECHNOLOGY SUITE to create a holistic virtual event experience, provide cutting-edge marketing technology support and provide seamless access to the metaverse.

Since its launch, VOOTPRINT TECHNOLOGY SUITE has been well received by notable B2B event organizers such as Cyberport, Hong Kong Trade Development Council, Hong Kong Productivity Council, Hong Kong Science and Technology Parks, as well as renowned exhibitions in mainland China, West Kowloon Cultural District and Prudential Hong Kong have all benefited from this robust tool to boost their digital marketing effectiveness. VOOTPRINT now aims to develop new features to seize the huge market opportunities of Web3 and Metaverse.


VOOTPRINT helps B2B event organizers drive successful event strategies through insightful and unbiased AI data analytics, leading to sustainable business growth for events. Behind VOOTPRINT is a team of professionals with strong expertise in UI/UX design, AI and extensive experience in digital events and global physical exhibitions.



James C. Tibbs