With six million visitors and a new success story, the Jeddah Season 2022 concludes its activities

Jeddah: Jeddah’s 2022 season concluded its activities today, after 60 days of exciting shows, programs and activities that took place in 13 zones and event sites across the city. More than 6 million domestic and international tourists, representing 129 countries, have attended and enjoyed more than 4,200 days of entertainment, cultural, artistic, tourism, maritime sports and other activities.

Jeddah’s season, which kicked off on May 2, broke records at every level. It represented the satisfaction of the public and answered all the desires and all the tastes of different ages and nationalities. The season focused on the diversity of options, the plurality of locations and their sustainability, the location of trades, the creation of job opportunities, and the improvement of competitiveness and quality of life in order to achieve the ambitious goals of the Kingdom’s Vision 2030.

The young national cadres of both genders have actively participated in the management, operation and supervision of all its activities for this year’s Jeddah Season. The number of Saudis working during the season exceeded 80% of the total workforce, demonstrating their capabilities and skills, and the season generated more than 76,000 direct and indirect employment opportunities. Additionally, the season featured many international shows, events and experiences, some of which were held for the first time in the world, and were able to attract visitors and tourists from 129 countries.

Nawaf Ali Gummusani, General Manager of Jeddah Season, highlighted the great successes achieved by Jeddah Season till the last day of its operations, during which the number of visitors exceeded 6 million. He pointed out that this figure is the best proof of this success and the excellence of its events, activities and programs which have created a social, economic and cultural movement in Jeddah and contributed to the promotion of the entertainment industry in the world. Kingdom, as well as it presented a new and diversified product with international specifications which won everyone’s satisfaction.

Gummusani explained that entertainment has become a promising industry that boosts the economy and boosts other related industries as entertainment seasons and events drive them to maximize opportunities, attract investment, attract tourists and visitors and to offer competitive experiences. He underlined the concern of the management of the season on the sustainability of the events organized in order to achieve the main objectives of this movement of entertainment and tourism, which has made Jeddah today a world tourist destination, in a way that reinforces sustainability, inclusiveness, diversity, multiplicity of opportunities and maximizes economic impact. Thus, it was decided that 8 of the “13” event zones will continue to present their various offers throughout the year in partnership with the State and the private sector. In addition to Historic Jeddah, the following areas will maintain and continue operations throughout the year: Prince Majid Park, Jeddah Art Promenade, Jeddah Jungle, Jeddah Yacht Club, Luna Park, Juvali Park and the Village.

On this occasion, the general manager of the season expressed his gratitude and appreciation to all employees of the season, including the administrative and technical staff, as well as those working in the service, operation and management aspects. . In addition, he thanked the government and private partners of the season partners for their extraordinary efforts around the clock before and during the season in the preparation, preparation, organization, coaching and support. He added that their efforts have painted a vivid picture of the capacity of people of both sexes in the country to create excellence, creativity, their passion for work and their many talents. Moreover, they reflected what leadership offered them by supporting, educating, empowering and motivating them to compete with the world, make a difference and serve their country and society in all areas, as well as to reflect the honorable image of this country. and his sons. He explained that one of Jeddah’s season wins for this year is to lay a solid foundation for future seasons. This will include the domain of event venues, frameworks and lessons learned which will be used to develop the positives, improve and address the negatives after the committees and specialist teams have studied all aspects of the season since its launch. until the conclusion. of its activities.

James C. Tibbs